Hosted by the Australian Packaging Council, and sponsored by the Packaging Shop, the award was presented to Bayly and ICB at the Presentation gala dinner in October.

The judges commented on the quality and originality of the product:

"This novel ‘inverted trigger’ design is a great improvement in functionality, effectively alleviating aching wrists from cleaning awkward toilet bowls. Easy to use upside-down and far more comfortable to hold than competitor brands, this winning solution is also a packaging breakthrough.

The ‘proud’ styling of this new bent-neck bottle silhouette echoes the boldness of the concept, and almost animates the product to great advantage at point of sale. This product actually looks ready for action.

An all-over shrink wrapper gives a unified surface for graphics and colour, and the effect is bright, clean and dynamic, with tonal gradations accentuating the bottle’s form, and mouldings adding detail and interest to the shape."