Businesses that use design perform better than their rivals.

Innovation through design can help firms avoid competing on price alone. While some consumers will always buy the cheapest product or service in the market, other attributes such as function, performance and quality can often be more important influencers on demand than price.

Bayly’s professional design team uses established and proven design methods and processes to create and build solutions, messages, products, structures, processes, systems, and components.  As good designers, we know how people will respond emotionally to visual and tactile stimulii, such as color, shape, and function and we use this knowledge to engage people with the product, the brand, the service. 

Designers engineer communications, interactions and physical forms in ways that improves their operation.  When you hire our design team you gain access to a richer way to enhance your offerings.  Employ the design team correctly and successfully and the effect will be transformative, bringing greater clarity and impact to your business.

External Design Consultancies – why hire them?

40% of design led businesses use external consultants in their businesses. These companies benefit because;

• Have access to resources when and where you need them.
• Access specialist people with a vast array of experience from different projects in different fields and industries.
• They take advantage of a ready made team trained to work effectively, efficiently and focused on maximum value outcomes for their clients

More than looking good

Design involves more than aesthetic styling. A multi faceted approach involving a range of design, engineering, psychology, interaction, manufacturing and commercial factors is required to achieve a great outcome.

Design involves issues of performance (speed, weight, size), function, ergonomics (human factors), emotional engagement (psychology) and value (cost of manufacture, distribution, action, savings). Our clients use our design services to ensure that their products meet the needs of people and businesses and help them achieve their business goals.

Save Money

Design creates value through economic savings. The systems-based approach applied in our design process can translate into savings when it comes to production and maintenance by streamlining and unifying all efforts in a coordinated fashion. Bayly’s design for manufacture experience when combined with our project and production management skills minimises your costs and risks.

Save Time

Design delivers value through saved time. Designed products get to market more quickly and generate revenues for you for a longer time. The “time to market” imperative has driven improvements and developments in design processes.

Improve your business processes

Design brings value through enhancements in performance. Not only can designed products yield growth, the design process when applied in a broader sense can also enhance the performance of your business by clarifying your organizational message and procedures. Design principles and processes can be used as a strategic tool in your business to improve communication, engagement and outcomes and so facilitate the development of knowledge within your organisation.

Do the right thing by your customers

Design can save lives. Poorly designed products and products that fail to meet standards and codes of practice are dangerous and have a massive potential to damage your business. Clear and unambiguous communication is important where hazardous and potentially hazardous situations and environments are involved. Bayly’s team can help you meet your goals from a liability and compliance point of view. Safety and security are guaranteed by legislation around the world and are usually measured against “current best practice” or “state of the art”. Keeping your products ahead in these areas helps build a sustainable future for your business.

This area provides you with opportunities for developing a point of difference that resonates with your customers. Safety focused brands build a strong bond of trust with their customers.

Research conducted in 2005, 2006 and 2007¹ on publicly listed companies found that the growth in the value of design led businesses out performed the key stock market index by 200% over the previous ten year period.

Design can have a positive effect on all business performance indicators, from turnover and profit, to market share and competitiveness.

• Businesses spending money on design generate a 225% return in turnover on the design investment
• 75% of Design led Businesses have increased their competitiveness and turnover through design and 50% of businesses recognise that design is important in helping them maintain their competitive edge.
• Over two thirds of manufacturers believe it’s worth investing in design in their sector.
• Businesses that add value through design see a greater impact on business performance than the rest.