600 Billionaires, 2.8 Million Millionaires and counting.
Rich Chinese tourists are likely to own three cars and four watches and their leisure preferences after travelling include reading, tea-tasting, driving and spending time with family – in that order.
Further down the list, they like karaoke, foot massages and a glass of wine or two.
Their favourite hotel chain is the Shangri-La and when they shop – which is often – they opt for high-end French brands such as Louis Vuitton, Hermes, Chanel, and Cartier.
France is at the top of their list of preferred overseas luxury destinations.
The profile of the rich travelers has been revealed in the latest research from luxury publishing group Hurun Report, released in Shanghai (May 2013) and it provides invaluable insights into the behaviour, choices and preferences of the wealthiest individuals in the fastest growing economy of the World.
Looking beyond the travel data that is the focus of the report - unless that is what you are interested in - we can hope to gain an insight and understanding of their lifestyle and preferences.
My key take aways from the report are;
"Tourism reigns supreme as the number one leisure pursuit for China’s wealthy, with 63% of surveyed HNWIs listing travel as their preferred form of leisure activity, up 2% on last year. Reading is the second most popular, up 2% to 42%. Tea tasting and driving remain steady in third and fourth and spending time with one’s family remains in 5th." - Hurun Report, 2013