When Problems are better than Solutions
Do your customers come to you with problems they have in undertaking their work? Have you identified an opportunity for growth, an “if only we could…” idea?
Perhaps you have done some research with other customers or stakeholders in the business to confirm that there is a strong demand for the identified problem to be solved.
Having confirmed desirability, one of four things is likely to happen:
In our experience the last option is the least likely to occur, yet it achieves some of the best results.
The first solution is often not the best
Finding a solution to a problem can be an exciting moment. However, it can be far too easy to mistake A solution for THE solution and focus all your energy on maximising the potential of this option without looking further for potentially better alternatives. At Bayly our experience in problem solving allows us to excel at solution creation. More importantly, our experience in Systems Engineering, functional allocation and product architecture allows us to expertly and systematically analyse these possible solutions to ensure that you are investing in the best possible outcome for your business and your clients.
We understand the needs and wants of your customers
Henry Ford is often quoted as saying “If I had asked people what they wanted, they would have said faster horses“. This is generally used as an example of how customers don’t know what they want, however we believe that it is an example of not understanding a root need. In asking for a “faster horse”, the people are offering a solution to their true need – that they want faster transport. While he uses this quote to deride the idea of asking customers what they want, in actual fact by creating the Model T Ford, Henry provided a great solution to the customer's underlying need. Unlike Henry Ford in his quote, you can trust Bayly’s team to understand the underlying root needs for your products.
We love a challenge
We love it when clients come to us with a problem to solve. Understanding the need for a product is essential to guaranteeing its success. By starting with a problem, we are in the best position to understand the range of needs that your business or your clients have, and define these in a measurable manner. From this starting point we have an excellent basis for evaluating possible solutions. By always working to the key defined needs we can ensure that your end product has the best possible opportunity to succeed in the market.