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Bayly's product design process results in innovative solutions.

The process of Design is pivotal to the performance and viability of a product throughout its life cycle. In fact, it is estimated that design can impact up to 80 percent of product cost and performance.

At Bayly, the products we have created tell their story. For 40 years our creative processes, intuition and skills have produced new ideas for products that have attained iconic status worldwide.

Our team of designers, engineers and technical specialists strive to create innovative solutions, with a key focus on optimising user requirements, ergonomics, form and styling, product performance, functionality, and technological excellence.

We use a range of adaptable systems, tools and techniques that provide structure and logic to the potentially chaotic world of problem solving and product development. Bayly’s philosophies and approaches to Design are founded upon a passion and desire to help companies break out of current day thinking, and dare to reach out to future product trends and market needs.

With insight and inspiration, we are able to provide a wide range of creative and structured development tools that convert ideas and concepts into visual and tangible solutions that are imaginative, practical, manufacturable, and of course, marketable.

It should also be pointed out that product development programs are inherently risky. At Bayly, we employ systems engineering and risk management processes to ensure transparency, availability of information and knowledge transfer to our stakeholders through-out our development programs.

picDesign is a process

Design is pivotal to companies wanting to break out of current day thinking, understand market needs, harness technology and reach out to future trends.

picEco Design

Designing better, smarter products that are functional, cost effective, and have no harmful side effects on human health or the environment.

picErgonomics and Human Factors

The good design of the interface between products or systems and their human users is critical to creating successful outcomes…

picProduct Lifecycle Management

Capturing all the value of your work done in your product design and development projects ... for life.

Prototyping, prototyping and then more prototyping

Using prototyping to reduce time to market, reduce risk and reduce cost.


Maintain your competitive advantage by adopting New Product Development (NPD) processes with Bayly.

picDesign for Manufacture

From the start of we design with particular manufacturing processes in mind.