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Coles Ultra Max

Structural packaging design for the re-positioning of Coles premium dishwasher tablets


We worked with our client Cryovac to determine the requirements for the container in terms of its capacity, stacking, nesting, manufactured weight and materials, whilst ensuring that Coles marketing and logisitics requirements were acheived.


Bayly worked on the concept design and development, the detail design and 3D CAD modelling of the container componets for production.  Tooling was produced from the Bayly specifications without prototyping.


The container incorporates injected moulded and thermoformed components.  The design of the container is state of the art in terms of minimising the amount of raw materials used in it's manufacture.